This much-anticipated Second Edition presents an informative and
accessible account of survey research. It guides the reader through
the main theoretical and practical aspects of the subject and
illustrates the application of survey methods through examples.
Thoroughly revised and updated, it presents:
- concise and analytic coverage of multivariate analysis
techniques
- a brand new chapter giving theoretical and practical advice on
the stages involved in constructing scales to measure attitude or
personality
- an up-to-date account of using materials on the internet
- addition of concise introductions and summaries to all
chapters
This book will prove to be equally useful for students
conducting small research projects in the social sciences or
related professional/applied areas, researchers planning systematic
data collection for applied purposes and policy makers who want to
understand and analyse the research with whose conclusions they are
presented.
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