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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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Growth Through Innovation - Managing the Technology-Driven Enterprise (Hardcover, 2014) Loot Price: R2,067

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Repayment Terms: R194 pm x 12*

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Growth Through Innovation - Managing the Technology-Driven Enterprise (Hardcover, 2014): Roman Boutellier, Mareike Heinzen

Growth Through Innovation - Managing the Technology-Driven Enterprise (Hardcover, 2014)

Roman Boutellier, Mareike Heinzen

Series: Management for Professionals

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List price ~~R2,468~~ Loot Price R2,067 Discovery Miles 20 670 | Repayment Terms: R194 pm x 12* You Save R401 (16%)

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Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. This book discusses technology and innovation trends by looking into historical examples and telling the latest business stories. It opens the discourse about pirates, pioneers, innovators and imitators; proposes the framework of dominant, science-driven and high-tech industry for innovation management and gives insights into intellectual property rights, industrial designs and technical risk management. Finally, it offers 8 important innovation principles for technology driven enterprises that have turned out to have a big effect on the outcome - and in the end on growth.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	February 2014
First published:	2014
Authors:	Roman Boutellier • Mareike Heinzen
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Hardcover
Pages:	252
Edition:	2014
ISBN-13:	978-3-319-04015-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-319-04015-4
Barcode:	9783319040158