Politicians and economists fixate on "growing the economy"-measured
by a country's gross domestic product. But this yardstick counts
harmful activities such as greenhouse gas emissions, plastic waste,
and cigarette sales as gains, and it ignores environmental
protection, voluntary community work, and other benefits. What we
measure is a choice, and what is and isn't counted determines what
sorts of policies are enacted. How can we shift the focus to
well-being and quality of life? What Really Counts is an essential,
firsthand story of the promise and challenges of accounting for
social, economic, and environmental benefits and costs. Ronald
Colman recounts two decades of working with three governments to
adopt measures that more accurately and comprehensively assess true
progress. Chronicling his path from Nova Scotia to New Zealand to
Bhutan, Colman details the challenge of devising meaningful
metrics, the effort to lay the foundations of a new economic
system, and the obstacles that stand in the way. Reflecting on
successes and failures, he considers how to shift policy priorities
from a narrow economic-growth agenda toward a future built on
sustainability and equity. Colman has taken the critique of GDP
outside the academy and attempted to realize an alternative. The
lessons he offers in What Really Counts are vital for anyone
interested in how we can measure what matters-and how better
measures can help build a better world.
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