Selling Folk Music: An Illustrated History highlights commercial
sources that reveal the process of how folk music has been packaged
and sold to a broad, shifting audience in the United States. Folk
music has a varied and complex scope and lineage, including the
blues, minstrel tunes, Victorian parlor songs, spirituals and
gospel tunes, country and western songs, sea shanties, labor and
political songs, calypsos, pop folk, folk-rock, ethnic, bluegrass,
and more. The genre is of major importance in the broader spectrum
of American music, and it is easy to understand why folk music has
been marketed as America's music. Selling Folk Music presents the
public face of folk music in the United States through its
commercial promotion and presentation through much of the twentieth
century. Included are concert flyers; sheet music; book, songbook,
magazine, and album covers; concert posters and flyers; and movie
lobby cards and posters, all in their original colors. The 1964
hootenanny craze, for example, spawned such items as a candy bar,
pinball machine, bath powder, paper dolls, Halloween costumes, and
beach towels. The almost five hundred images in Selling Folk Music
present a new way to catalog the history of folk music while
highlighting the transformative nature of the genre. Following the
detailed introduction on the history of folk music, illustrations
from commercial products make up the bulk of the work, presenting a
colorful, complex history of folk music.
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