Selling Folk Music: An Illustrated History highlights commercial
sources that reveal how folk music has been packaged and sold to a
broad, shifting audience in the United States. Folk music has a
varied and complex scope and lineage, including the blues, minstrel
tunes, Victorian parlor songs, spirituals and gospel tunes, country
and western songs, sea shanties, labor and political songs,
calypsos, pop folk, folk-rock, ethnic, bluegrass, and more. The
genre is of major importance in the broader spectrum of American
music, and it is easy to understand why folk music has been
marketed as America's music. Selling Folk Music presents the public
face of folk music in the United States via its commercial
promotion and presentation throughout the twentieth century.
Included are concert flyers; sheet music; book, songbook, magazine,
and album covers; concert posters and flyers; and movie lobby cards
and posters, all in their original colors. The 1964 hootenanny
craze, for example, spawned such items as a candy bar, pinball
machine, bath powder, paper dolls, Halloween costumes, and beach
towels. The almost five hundred images in Selling Folk Music
present a new way to catalog the history of folk music while
highlighting the transformative nature of the genre. Following the
detailed introduction on the history of folk music, illustrations
from commercial products make up the bulk of the work, presenting a
colorful, complex history.
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