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Books > Computing & IT > Computer communications & networking
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Consumer Trust in Electronic Commerce: Time for Best Practice - Time for Best Practice (Hardcover)
Loot Price: R5,681
Discovery Miles 56 810
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Consumer Trust in Electronic Commerce: Time for Best Practice - Time for Best Practice (Hardcover)
Expected to ship within 10 - 15 working days
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This multi-disciplinary book provides insight in how to establish
consumer trust in electronic commerce. It first goes into detail on
a broad variety of consumer trust criteria with regard to the
security and reliability of electronic consumer transactions, what
information must be provided to consumers, how to create a legally
binding contract online, confidence in electronic payments, the
resolution of disputes, what law applies to the electronic consumer
contract, which body is entitled to settle the dispute and personal
data protection. By means of these criteria it is assessed into
what extent consumer trust is ensured by the application of a
public-key infrastructure, which supports cryptographic services
such as electronic signatures and encryption. An assessment is also
made on the European Union cryptography policy and the European
Union policy on consumer protection in electronic commerce. In
addition, a wide range of co-regulation and self-regulation
initiatives within the European Union and Northern America are
assessed. Finally, this book provides a consumer trust framework
which learns that various ingredients at different levels are
required to build consumer trust in electronic commerce. As such,
it clarifies the roles and responsibilities of government, industry
and consumer organisations, businesses, as well as consumers
themselves.
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