Public Communication Campaigns (Paperback, 2nd Revised edition)

This second edition of "Public Communication Campaigns" represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and, challenge some of the basic assumptions about the role of mass media in campaigns.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	June 2002
First published:	June 1989
Editors:	Ronald E. Rice • Charles K. Atkin • William J. Paisley
Dimensions:	220 x 142 x 27mm (L x W x T)
Format:	Paperback
Pages:	416
Edition:	2nd Revised edition
ISBN-13:	978-0-8039-3263-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Political science & theory
LSN:	0-8039-3263-4
Barcode:	9780803932630

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