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Public Communication Campaigns (Paperback, 2nd Revised edition) Loot Price: R3,681
Discovery Miles 36 810
Repayment Terms: R345 pm x 12*
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Public Communication Campaigns (Paperback, 2nd Revised edition): Ronald E. Rice, Charles K. Atkin, William J. Paisley

Public Communication Campaigns (Paperback, 2nd Revised edition)

Ronald E. Rice, Charles K. Atkin, William J. Paisley

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Loot Price R3,681 Discovery Miles 36 810 | Repayment Terms: R345 pm x 12*

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This second edition of "Public Communication Campaigns" represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and, challenge some of the basic assumptions about the role of mass media in campaigns.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: June 2002
First published: June 1989
Editors: Ronald E. Rice • Charles K. Atkin • William J. Paisley
Dimensions: 220 x 142 x 27mm (L x W x T)
Format: Paperback
Pages: 416
Edition: 2nd Revised edition
ISBN-13: 978-0-8039-3263-0
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political science & theory
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LSN: 0-8039-3263-4
Barcode: 9780803932630

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