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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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Literary Dollars and Social Sense - A People's History of the Mass Market Book (Hardcover)
Loot Price: R4,092
Discovery Miles 40 920
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Literary Dollars and Social Sense - A People's History of the Mass Market Book (Hardcover)
Expected to ship within 10 - 15 working days
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Prior to the Civil War, publishing in America underwent a
transformation from a genteel artisan trade supported by civic
patronage and religious groups to a thriving, cut-throat national
industry propelled by profit. Literary Dollars and Social Sense
represents an important chapter in the historical experience of
print culture, it illuminates the phenomenon of amateur writing and
delineates the access points of the emerging mass market for print
for distributors consumers and writers. It challenges the
conventional assumptions that the literary public had little
trouble embracing the new literary marketing that emerged at
mid-century. The book uncover the tensions that author's faced
between literature's role in the traditional moral economy and the
lure of literary dollars for personal gain and fame. This book
marks an important example in how scholars understand and conduct
research in American literature.
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