The BRICS countries are heralded for their double digit economic
growth rates and while this has indeed been impressive,
particularly in India and China, it is clear that significant
social and environmental fault-lines have developed in these
regions. Building on the integral heritage of Ronnie Lessem's
previous work through Trans4m's Centre for Integral Development,
here he makes the case for 'integral advantage', a philosophy
inclusive of nature and culture, technology and economy, altogether
accommodated by an integral polity. Moreover, and as will be
illustrated in each of the cases of the five BRICS countries, each
one is an integral entity in its own particular right, and needs to
be viewed, and duly evolved, as such. In the final analysis, he
argues, then, that around the world, the failure of a society to
develop is not due to its economic limitations, in isolation, but
to the failure of nature and culture, technology and economy, to
co-evolve in unison, under the rubric of an integral polity,
altogether aligned with that particular society. Drawing on the
approach he has developed towards the release of a society's
genius, in each case, he demonstrates how the pursuit of integral
advantage may actually arise. Most specifically, he indicates how a
balance between the spiritual and the material, on the one hand,
and the natural and the social, on the other, needs to be achieved.
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