The Role of Franchising on Industry Evolution - Assessing the Emergence of Franchising and its Impact on Structural Change (Hardcover, 1st ed. 2017)

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	May 2017
First published:	2017
Authors:	Rosalind Beere
Dimensions:	210 x 148 x 14mm (L x W x T)
Format:	Hardcover
Pages:	224
Edition:	1st ed. 2017
ISBN-13:	978-3-319-49063-2
Categories:	Books > Business & Economics > Industry & industrial studies > General Books > Business & Economics > Economics > Econometrics > Economic statistics Books > Business & Economics > Economics > International economics > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Franchises
LSN:	3-319-49063-X
Barcode:	9783319490632

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