The role of franchising on industry evolution is explored in this
book both in terms of the emergence of franchising and its impact
on industry structure. Examining literature and statistical
information the first section provides an overview of franchising.
The Role of Franchising on Industry Evolution then focuses on two
core elements; the emergence or franchising and the contextual
drivers prompting its adoption, and the impact of franchising on
industry-level structural changes. Through two industry case
studies, the author demonstrates how franchising has the ability to
fundamentally transform an industry's structure from one of
fragmentation to one of consolidation.
General
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