What was the Peruvian brand manager thinking of when he named his
delicious tuna 'Grated Fanny'? Do Italians cleaning their bathrooms
with 'Smac' or 'Toke' scrub with wilder arm movements and wider
eyes? And how do you fancy tucking in to a packet of 'Chubi' or a
bar of 'Plopp' chocolate with your afternoon tea? Shelf Life is a
stunning full-colour collection of over 100 of the more, shall we
say, colourful products gracing the shelves of the global
marketplace. More characterful than any global mega-brand, the
local goods gathered here don't kowtow to foreign marketing
concerns. From 'Puke' playing cards to 'Climax' disinfectant,
'Colon' washing powder to 'Cocagne' mackerel fillets and 'Kack
liquorice, this is a bitingly funny and stylish celebration of
glorious misadventures in translation.
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