Playing Companies and Commerce in Shakespeare's Time, first
published in 2011, examines the nature of commercial relations
among the theatre companies in London during the time of
Shakespeare. Roslyn Knutson argues that the playing companies
cooperated in the adoption of business practices that would enable
the theatrical enterprise to flourish. Suggesting the guild as a
model of economic cooperation, Knutson considers the networks of
fellowship among players, the marketing strategies of the
repertory, and company relationships with playwrights and members
of the book trade. The book challenges two entrenched views about
theatrical commerce: that companies engaged in cut-throat rivalry
to drive one another out of business and that companies based
business decisions on the personal and professional quarrels of the
players and dramatists with whom they worked. This important
contribution to theatre history will be of interest to scholars as
well as historians.
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