Dimensions of Advertising Theory and Practice in Africa (Paperback)

This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.

General

Imprint:	Amalion Publishing
Country of origin:	Senegal
Release date:	October 2013
First published:	September 2013
Authors:	Rotimi Williams Olatunji • Beatrice Adeyinka Laninhun
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	288
ISBN-13:	978-2-359-26018-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	2-359-26018-9
Barcode:	9782359260182

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