"Research in Consumer Behavior" presents cutting-edge consumer
research, whether empirical or conceptual, qualitative or
quantitative. The majority of papers in this volume have been
selected from the best papers at the 2011 Consumer Culture Theory
Conference held in Chicago Illinois in July, 2011. The Conference
is the premier event for consumer culture research which tends to
be qualitative, ethnographic, and cultural in orientation and draws
a variety of scholars from around the world. Many of these scholars
are housed in academic marketing department, but they also come
from fields of anthropology, sociology, cultural studies, and
communications as well as from industry. The papers selected for
this volume are those judged to be the best among those selected
for the conference from submissions to the conference peer review.
This marks the third volume of "Research in Consumer Behavior" that
has been able to publish the top "Consumer Culture Theory" papers.
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