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Pop Empires - Transnational and Diasporic Flows of India and Korea (Paperback)
Loot Price: R934
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Pop Empires - Transnational and Diasporic Flows of India and Korea (Paperback)
Series: Asia Pop!
Expected to ship within 12 - 17 working days
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At the start of the twenty-first century challenges to the global
hegemony of U.S. culture are more apparent than ever. Two of the
contenders vying for the hearts, minds, bandwidths, and pocketbooks
of the world's consumers of culture (principally, popular culture)
are India and South Korea. “Bollywood” and “Hallyu” are
increasingly competing with “Hollywood”—either replacing it
or filling a void in places where it never held sway. This critical
multidisciplinary anthology places the mediascapes of India (the
site of Bollywood), South Korea (fountainhead of Hallyu, aka the
Korean Wave), and the United States (the site of Hollywood) in
comparative dialogue to explore the transnational flows of
technology, capital, and labor. It asks what sorts of political and
economic shifts have occurred to make India and South Korea
important alternative nodes of techno-cultural production,
consumption, and contestation. By adopting comparative perspectives
and mobile methodologies and linking popular culture to the
industries that produce it as well as the industries it supports,
Pop Empires connects films, music, television serials, stardom, and
fandom to nation-building, diasporic identity formation, and
transnational capital and labor. Additionally, via the
juxtaposition of Bollywood and Hallyu, as not only synecdoches of
national affiliation but also discursive case studies, the
contributors examine how popular culture intersects with race,
gender, and empire in relation to the global movement of peoples,
goods, and ideas.
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