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Introduction to Qualitative Research Methods - A Guidebook and Resource 4e (Hardcover, 4th Edition)
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Introduction to Qualitative Research Methods - A Guidebook and Resource 4e (Hardcover, 4th Edition)
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An informative real-world guide to studying the "why" of human
behavior Introduction to Qualitative Research Methods is a
practical, comprehensive guide to the collection and presentation
of qualitative data. Unique in the market, this book describes the
entire research process from design through writing illustrated by
examples of real, complete qualitative work that clearly
demonstrates how methods are used in actual practice. This updated
fourth edition includes all new case studies, with additional
coverage of mixed methods, non-sociological settings, funding, and
a sample interview guide. The studies profiled are accompanied by
observation field notes, and the text includes additional readings
for both students and instructors. More than just theory, this
guide is designed to give you a real-world practitioner's view of
how qualitative research is handled every step of the way. Many
different disciplines rely on qualitative research as a method of
inquiry, to gain an in-depth understanding of human behavior and
the governing forces behind it. Qualitative research asks "why" and
"how," and the data is frequently complex and difficult to measure.
This book shows you how to effectively handle qualitative work,
regardless of where it's being applied. * Understand the strengths
and limitations of qualitative data * Learn how experts work around
common methodological issues * Compare actual field notes to the
qualitative studies they generated * Examine the full range of
qualitative methods throughout the research process Whether you're
studying sociology, psychology, marketing, or any number of other
fields, especially in the social and behavioral sciences, human
behavior is the central concern of your work. So what drives human
behavior? That's what qualitative research helps to explain.
Introduction to Qualitative Research Methods gives you the
foundation you need to begin seeking answers.
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