"The latest edition goes beyond ho-hum analysis techniques and
provides concrete problem solving. The text is sprinkled with
real-world problems (and the analytical tools to solve them) that
will be familiar to accounting professionals everywhere. A
must-have for anyone looking to improve their company's decision
making . . . and their own role in it."
--George R. MacEachern President, Grosvenor Financial Services
"Steve Bragg has presented yet another comprehensive reference
tool for the finance professional. "Financial Analysis: A
Controller's Guide" is the perfect reference guide for today's
controller, presenting not only traditional financial analysis
information, but also various types of analyses that will benefit
any type of organization. This book is a must-have for any
financial professional desiring to make a relevant contribution to
his/her organization."
--Jodi Nefzger, CPP Director of Finance, Masonic Home of
Missouri
Today's proactive controllers can soar past their mundane
responsibilities and become active participants in their
corporation's success with the visionary tools found in Steven
Bragg's "Financial Analysis: A Controller's Guide, Second
Edition,"
Now updated to include analyses of intangible asset measurement
and performance improvement as well as evaluation methods to
determine which products and services should be eliminated,
"Financial Analysis: A Controller's Guide, Second Edition" helps
financial managers upgrade their skills so they can answer their
organization's call for company operations reviews, investment
evaluations, problem reporting, and special investigation requests.
Controllers prepared to address this growing need formore
innovative financial analysis will open doors to a variety of
promotions and high-level interactions with other departments.
Become a highly valued member of your company's infrastructure
with the indispensable tools found in "Financial Analysis: A
Controller's Guide, Second Edition,"
General
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