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Books > Social sciences > Sociology, social studies > Social research & statistics > Social forecasting, futurology
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The Metric Society on the Quantification of the Social (Hardcover)
Loot Price: R1,505
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The Metric Society on the Quantification of the Social (Hardcover)
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In today's world, numbers are in the ascendancy. Societies
dominated by star ratings, scores, likes and lists are rapidly
emerging, as data are collected on virtually every aspect of our
lives. From annual university rankings, ratings agencies and
fitness tracking technologies to our credit score and health
status, everything and everybody is measured and evaluated. In this
important new book, Steffen Mau offers a critical analysis of this
increasingly pervasive phenomenon. While the original intention
behind the drive to quantify may have been to build trust and
transparency, Mau shows how metrics have in fact become a form of
social conditioning. The ubiquitous language of ranking and scoring
has changed profoundly our perception of value and status. What is
more, through quantification, our capacity for competition and
comparison has expanded significantly - we can now measure
ourselves against others in practically every area. The rise of
quantification has created and strengthened social hierarchies,
transforming qualitative differences into quantitative inequalities
that play a decisive role in shaping the life chances of
individuals. This timely analysis of the pernicious impact of
quantification will appeal to students and scholars across the
social sciences, as well as anyone concerned by the cult of numbers
and its impact on our lives and societies today.
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