Embedded finance is here and having global impact. Are you ready
for it? In Embedded Finance: When Payments Become An Experience,
veteran growth strategists, entrepreneurs, and fintech disruptors
Scarlett Sieber and Sophie Guibaud deliver a thought-provoking and
page-turning discussion on the most impactful and exciting trend of
fintech yet: embedded finance. In the book, you'll explore the
past, present, and future of fintech, from how embedded finance is
being leveraged today by industry heavyweights like Google and
Amazon to supercharge their customers' experience to the offerings
of smaller, niche players who stand poised to dominate their own
corners of the market as their answer unmet customers' needs. The
authors present: Practical examples around the world of how
embedded finance is being used today by technology companies and
brands to redefine our online and offline retail experiences as we
know them The key trends, players, and technologies that are paving
the way for embedded finance to take a dominant position in our
lives The role, opportunities, and strategies for banks, technology
companies and brands, providing them with all necessary tools to
define their own embedded finance strategy The impact of embedded
finance on society, consumers, companies, and the economy as a
whole, highlighting the dominant force that is embedded finance for
our future An exciting view of how our day-to-day lives will look
like in 2030, powered by embedded finance An indispensable and
eye-opening exploration of one of the most exciting and influential
technologies in development today, Embedded Finance details a
revolution in financial services, banking, and technology that has
already begun. Are you ready?
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