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Corporate Social Responsibility in India - Some Empirical Evidence (Hardcover, 1st ed. 2017)
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Corporate Social Responsibility in India - Some Empirical Evidence (Hardcover, 1st ed. 2017)
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This book presents the authors' recent field experiences of
corporate social responsibility (CSR) activities in different
regions of India. It also demonstrates how social auditing and
stakeholder mapping help analyze the impact that particular
individuals or groups may have on the functioning of any company in
an area. CSR is a rapidly growing area of research and activity,
especially in developing countries like India. An increasing number
of companies are realizing their own social responsibility, given
that they work within societal networks. As a result, any
initiation or expansion activity they carry out in society impacts
the communities around them. Given the newness of the field, the
work on CSR in India is still in the initial stages. Most
importantly, there is a need to highlight issues concerning CSR
activities using sound methodologies and scientific data. A
database comprising qualitative and quantitative approaches
collected by tracking CSR activities is invaluable. Further the
scientific data is vital to fully understand CSR, and in turn helps
in designing appropriate and effective interventions for improving
community members' quality of life. Accordingly, the stakeholders
associated with CSR need to have a sound knowledge of how to
conduct studies related to baseline data generation, community
needs assessments, community profiling, stakeholder mapping, social
impact assessments, monitoring and evaluation, as well as the
social auditing of CSR projects and other related issues. This book
aptly covers these issues and offers supporting empirical evidences
from the field.
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