Easy to digest tips and tools on how "not" to run a business
Experts are constantly telling us what we need to be doing to
improve our businesses. Hundreds of books in the market are filled
with advice from these experts. But how can you filter out all of
the bad advice, misinformation, and misuse of business tools that
is out there? None of us needs another list of what we should be
doing. "QR Codes Kill Kittens" tells you what not to do. Easy to
digest, easy to avoid. The book is separated into several sections,
and each will include a story related to the topic in addition to
tips and explanations on what not to do.Includes real-life examples
along with tips and guidance on experts, human resources,
marketing/branding, networking (in person and online), public
relations, and customer serviceWritten by Scott Stratten, author of
"UnMarketing" and the President of UnMarketing.com, a company that
combines efforts in viral, social, and authentic marketing; he has
appeared on Mashable.com and CNN.com, and in the "Wall Street
Journal, USA Today," and "Fast Company"
It doesn't do you any good to do a few things right and a lot of
things wrong. Find out what not to do. If reading this book saves
just one kitten's life, it's worth it.
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