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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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New Directions in International Advertising Research (Hardcover) Loot Price: R4,063

Discovery Miles 40 630

Repayment Terms: R381 pm x 12*

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New Directions in International Advertising Research (Hardcover): S. Tamer Cavusgil

New Directions in International Advertising Research (Hardcover)

S. Tamer Cavusgil; Edited by Charles R Taylor

Series: Advances in International Marketing

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Loot Price R4,063 Discovery Miles 40 630 | Repayment Terms: R381 pm x 12*

Expected to ship within 12 - 19 working days

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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Advances in International Marketing
Release date:	September 2002
First published:	2002
Series editors:	S. Tamer Cavusgil
Editors:	Charles R Taylor
Dimensions:	234 x 156 x 17mm (L x W x T)
Format:	Hardcover
Pages:	296
ISBN-13:	978-0-7623-0950-4
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	0-7623-0950-4
Barcode:	9780762309504