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Emotions and Risky Technologies (Hardcover, 2010)
Loot Price: R3,100
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Emotions and Risky Technologies (Hardcover, 2010)
Series: The International Library of Ethics, Law and Technology, 5
Expected to ship within 10 - 15 working days
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"Acceptable Risk" - On the Rationality (and Irrationality) of
Emotional Evaluations of Risk What is "acceptable risk"? That
question is appropriate in a number of different contexts,
political, social, ethical, and scienti c. Thus the question might
be whether the voting public will support a risky proposal or
project, whether people will buy or accept a risky product, whether
it is morally permissible to pursue this or that potentially
harmful venture, or whether it is wise or prudent to test or try
out some possibly dangerous hypothesis or product. But complicating
all of these queries, the "sand in the machinery" of rational
decision-making, are the emotions. It is often noted (but too
rarely studied) that voters are swayed by their passions at least
as much as they are convinced by rational arguments. And it is
obvious to advertisers and retailers that people are seduced by all
sorts of appeals to their vanities, their fears, their extravagant
hopes, their insecurities. At least one major thread of ethical
discourse, the one following Kant, minimizes the importance of the
emotions ("the inclinations") in favor of an emphatically rational
decision-making process, and it is worth mulling over the fact that
many of those who do not accept Kant's ethical views more or less
applaud his rejection of the "moral sentiment theory" of the time,
promoted by such luminary philosophers as David Hume and Adam
Smith.
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