Few retailers understand how to adapt to the different needs and
backgrounds of international travellers. Harness the burgeoning
levels of tourism and learn everything you need to get travellers
engaged with your business and spending money, with insight from
LVMH, Harrods, CHANEL and more. The modern traveller is an enigma.
These potential customers, young and old, are in search of
memorable experiences, just as much as physical products. They want
to make their trip unforgettable, while minimizing their impact on
the environment. Leading Travel and Tourism Retail is an invaluable
guide for any retail professional who wants to benefit from the
increasing number of travellers who are venturing abroad ready to
spend money, on everything from luxury goods and souvenirs to
cultural activities and experiences. Engaging and accessible, it
covers everything from creating a business plan and analyzing the
competition, to product considerations and the role of technology
and data, offering a glimpse behind the inner workings of some of
the best-known brands in the world. Delivering invaluable insight
through fascinating interviews from high-profile professionals
including Group President of LVMH Retail, CEO of Harrods, and
President of CHANEL foundation, this is a must-have handbook for
achieving retail success in the continually evolving, multifaceted
world of travel and tourism. FULL LIST OF CONTRIBUTORS: - Jacques
Stern, CEO of Global Blue Tax Refund - Stephen Bebis, former CEO of
Brookstone Gadget Stores - Andrea d'Avack, former President of
Chanel Perfumes & Cosmetics worldwide - Christine Comaford,
founder of Smart Tribes Institute - Frances O'Grady, Secretary
General of the Trade Union Congress, UK - Desiree Bollier, Chair
& Chief Merchant of Value Retail, creator and operator of The
Bicester Village Shopping Collection - Taylor Safford, President
& CEO of Pier 39 entertainment & shopping complex, San
Francisco - Craig Robins, Founder & Owner of the Miami Design
District Development, Florida - Louis de Bourgoing, former
International Chairman of WH Smith - Dan Cockerell, Former Vice
President of Disney's Magic Kingdom - Michael Ward, Managing
Director of Harrods, London - Malik Fernando, Director of Dilmah
Tea & Luxury Resorts, Sri Lanka - Tine Willumsen, Founder of
The Diversity Council, Denmark - Jonathan Chippendale, CEO of
Holition Technologies & Former Managing Director of De Beers
Diamonds (Middle East) - Paul Samuels, Executive Vice President
& Hugo Brady, Vice President of AEG Entertainment Group - Ravi
Thakran, Group Chairman of LVMH Asia - Jason Holt CBE, Chairman of
the Apprenticeship Ambassador Network, UK Department of Education -
Ben Zifkin, Founder & President of Hubba.com, NY - Lesley
Batchelor OBE, Director General of the Institute of Export &
International Trade
General
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