In this book, a sectoral review of the Refractory industries across
the world was taken into consideration. The emphasis was laid down
in finding out to know the competitive advantages, which the large
Indian Refractory Companies have created overtime and their
adaptation to the changing environment. It was analyzed the
marketing potential and prospects of the Refractory industries .
This study focuses on the major companies in the Refractory sector
located, namely Tata Refractories Ltd, Indo Flogate Refractories
Ltd, Manishri Refractories and Ceramics Pvt. Ltd and OCL and RHI
For the purpose of investigation, both primary as well as secondary
source of information was collected to get the results. Many books
on the related topic like books on steel marketing, competitive
advantage, business research methods etc. were also consulted along
with a number of visits to the libraries for research purpose.
Related quotes and texts have been mentioned in the literature
review section of the report. Successful questionnaires and
interview surveys were conducted among the officials 64 nos. from
personnel category, customers category and from agents of major
Refractory Companies.
General
Imprint: |
Lap Lambert Academic Publishing
|
Country of origin: |
Germany |
Release date: |
July 2012 |
First published: |
July 2012 |
Authors: |
Saikat Gochhait
|
Dimensions: |
229 x 152 x 17mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
292 |
ISBN-13: |
978-3-659-14662-6 |
Categories: |
Books >
Social sciences >
Education >
General
|
LSN: |
3-659-14662-5 |
Barcode: |
9783659146626 |
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