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Preferences and Decisions - Models and Applications (Paperback, 2010 ed.)
Loot Price: R4,528
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Preferences and Decisions - Models and Applications (Paperback, 2010 ed.)
Series: Studies in Fuzziness and Soft Computing, 257
Expected to ship within 10 - 15 working days
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Decision making is an omnipresent, most crucial activity of the
human being, and also of virtually all artificial broadly perceived
"intelligent" systems that try to mimic human behavior, reasoning
and choice processes. It is quite obvious that such a relevance of
decision making had triggered vast research effort on its very
essence, and attempts to develop tools and techniques which would
make it possible to somehow mimic human decision making related
acts, even to automate decision making processes that had been so
far reserved for the human beings. The roots of those attempts at a
scientific analysis can be traced to the ancient times but -
clearly - they have gained momentum in the recent 50 or 100 years
following a general boom in science. Depending on the field of
science, decision making can be viewed in different ways. The most
general view can be that decision making boils down to some
cognitive, mental process(es) that lead to the selection of an
option or a course of action among several alternatives. Then,
looking in a deeper way, from a psychological perspective this
process proceeds in the context of a set of needs, preferences,
rational choice of an individual, a group of individuals, or even
an organization. From a cognitive perspective, the decision making
process proceeds in the context of various interactions with the
environment.
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