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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Cultural Studies and Anti-Consumerism (Paperback)
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Cultural Studies and Anti-Consumerism (Paperback)
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Anti-consumerism has become a conspicuous part of contemporary
activism and popular culture, from 'culture jams' and actions
against Esso and Starbucks, through the downshifting and voluntary
simplicity movements, the rise of ethical consumption and organic
and the high profile of films and books like Supersize Me! and No
Logo. A rising awareness of labor conditions in overseas plants,
the environmental impact of intensified consumer lifestyles and the
effects of neo-liberal privatization have all stimulated such
popular cultural opposition. However, the subject of
anti-consumerism has received relatively little theoretical
attention - particularly from cultural studies, which is surprising
given the discipline's historical investments in extending radical
politics and exploring the complexities of consumer desire. This
book considers how the expanding resources of contemporary cultural
theory might be drawn upon to understand anti-consumerist
identifications and practices; how railing against the social and
cultural effects of consumerism has a complex past as well as
present; and it pays attention to the interplays between the
different movements of anti-consumerism and the particular modes of
consumer culture in which they exist. In addition, as well as
'using' cultural studies to analyse anti-consumerism, it also asks
how such anti-consumerist practices and discourse challenges some
of the presumptions and positions currently held in cultural
studies. This book was previously published as a special issue of
Cultural Studies.
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