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Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region (Paperback, 1st ed. 1997)
Loot Price: R2,852
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Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region (Paperback, 1st ed. 1997)
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The book contains selected papers presented at two international
Euro-Asia research conferences held in Nantes and Poitiers, France,
in 1994 and 1995. These papers are among the most recent empirical
works concerned with the analysis of economic transformation and
business strategy in the Asia-Pacific region. Various themes are
addressed ranging from an assessment of the environment to more
specific issues, e.g. business and marketing strategies of firms
operating in this region. Countries given particular attention
include: China, Japan, South Korea, India, Taiwan and Vietnam. The
book represents a comprehensive and up-to-date appraisal of the
effects of economic transformation and business strategy of firms
operating in one of the world's most dynamic regions.
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