Presidents are uniquely positioned to promote themselves and their
polices directly to the public. Using sympathetic crowds as a
backdrop, a president can rally public opinion to his side, along
the way delivering a subtle yet unmistakable message to his
intended audience in Congress. Samuel Kernell shows how "going
public" remains a potent weapon in the president's arsenal, both
for advancing his own agenda and blocking initiatives from his
political adversaries in Congress. In his highly anticipated fourth
edition, Kernell delivers thorough analysis and detailed background
on how this strategy continues to evolve given the intense
polarization of Congress and the electorate as well as changes in
communications technology. He considers the implications of both
factors-especially in combination-on the future of presidential
leadership and weighs the lessons of 9/11 on "going public" in
foreign affairs.
General
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