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Communication: Principles of Tradition and Change (Paperback)
Loot Price: R4,010
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Communication: Principles of Tradition and Change (Paperback)
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The field of communication has many components, and because its
graduates have to be competent in communication skills in so many
different contexts to function effectively in society,
Communication: Principles of Tradition and Change is designed for
courses that embrace the hybrid or blended perspective. To that
end, it includes several dimensions needed by a strategic,
successful communicator. A combination print text and companion
website provide students with additional learning resources,
chapter pretests, video explanations of key concepts, and more. A
limited exposure to basic communication theory is provided.
Students who understand why the strategies and skills are essential
will be more able to successfully apply them. In addition to a
chapter devoted to theory, theoretical insight is a running theme
throughout the text. Fundamental principles of communication that
cross all contexts are explored in chapters examining critical
thinking, source credibility, and verbal and nonverbal
communication. Examples and illustrations that provide a current
perspective on communication in action are employed throughout the
text. Students will reflect on the impact that communication has on
daily activities, as the text supplies supporting materials ranging
from popular culture to political discourse, from historical
reflection to civic engagement, and from multicultural perspectives
to family and professional applications. The development of a
probing mind is reflected through internal chapter questions.
Rather than simply being told what the concepts are, students are
encouraged to ask questions that will assist in the development of
strategic communication plans. The interpersonal communication
context is analyzed. This unit includes a chapter that explores
establishing, building, and maintaining interpersonal
relationships, and two chapters concerned with planning and
executing information gathering and employment interviews. The
task- oriented small group context is investigated. The three
chapters in this unit speak to the structure and development of
groups; the use of influence and control in managing and directing
groups; and a chapter on decision making strategies that provide a
practical guide to making decisions of consequence. Public
presentations are discussed, with a dual focus on informative and
persuasive public speaking that includes sections on the practical
planning, research, organization, and delivery of contemporary
public presentations.
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