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From Design Into Print - Preparing Graphics and Text for Professional Printing (Paperback, 2nd)
Loot Price: R576
Discovery Miles 5 760
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From Design Into Print - Preparing Graphics and Text for Professional Printing (Paperback, 2nd)
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List price R640
Loot Price R576
Discovery Miles 5 760
You Save R64 (10%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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A designer in New York creates a beautiful design but when she
prints it the colors become muddy. An art director in Seattle sends
a file to the print shop, and they call him to say the job won't
print. The editor of a college paper can't figure out why all the
pictures in the paper are jagged. And a freelance designer is
Chicago needs to bid on her first print job. Linescreen, DPI, CMYK,
RIPs, bleeds, spots, and spreads: Why didn't they teach this stuff
in design school? Sandee Cohen comes to the rescue, whether you're
producing your first newsletter or you're an experienced graphic
designer who needs to come up to speed on professional-level
printing. She'll tell you how to make your desktop printer behave,
and will take the mystery out of dealing with print providers.
You'll learn all the necessary techniques, the terminology, and the
rules of printing (and when you can break them). It's like having
your own production manager standing over your shoulder. The
copious information in From Design Into Print will have your
designs looking as stunning in print as they do on your monitor.
This book will help you: Choose the right desktop printer for your
needs Finally understand resolution Get the results you want from
page-layout and image-editing applications Find the best stock
images Know what to expect when RGB colors convert to CMYK Figure
out your fonts Preflight your work Sound smart when talking to a
print shop
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