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Service Quality in Indian Hospitals - Perspectives from an Emerging Market (Hardcover, 1st ed. 2018)
Loot Price: R1,506
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Service Quality in Indian Hospitals - Perspectives from an Emerging Market (Hardcover, 1st ed. 2018)
Series: Advances in Theory and Practice of Emerging Markets
Expected to ship within 10 - 15 working days
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This book offers an elaborate and empirical look at service quality
of hospitals in the emerging market of India. The poor quality of
service is a major issue in a large number of hospitals
(particularly in government hospitals), which forces patients to
opt for private hospitals that are generally much more expensive
than government hospitals. This book provides a comprehensive
understanding of service quality antecedents in Indian hospitals.
It focuses on patient satisfaction and includes valuable insights
and implications for hospital management and government. The book
is theoretically grounded in SERVQUAL literature and uses
appropriate and sophisticated techniques and tools to analyse data.
It highlights causal model development with Structural Equation
Modelling (SEM) and introduces a classification model, developed
using Artificial Neural Networks (ANNs), in order to benchmark
specialty cardiac care. The book also deals with Support Vector
Machines (SVMs) and compares the error rates between SVM and ANN to
find the best classification technique among the two. Overall, this
book is a timely and relevant work that contributes to the theory,
practice and policy of service quality in hospitals.
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