The book have established that the media activities increased
dramatically. The television and social media has reached
significantly to the common citizens. Television channels, FMs,
News papers and internet have created a kind competition within the
service providers to fetch maximum advertising to increase their
profit. This increased competition is likely to drive advertising
price rates down, making it possible for more companies to use this
medium to bring their products to the consumer. Internet
advertising opportunities exist as well. For example, currently
17.4 percent of the Middle Eastern population uses the internet,
which is more or less comparable to the world average of 20.1
percent internet usage, and usage has increased rapidly From
2000-2007 the increase in Middle Eastern internet usage (920.2
percent) easily eclipsed the world average increase of 259.6
percent over the same period.
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