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Books > Social sciences > Sociology, social studies > Gender studies
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Media, Gender, and Popular Culture in India - Tracking Change and Continuity (Paperback)
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Media, Gender, and Popular Culture in India - Tracking Change and Continuity (Paperback)
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In contemporary India, as one side of the coin celebrates
traditional stereotypes, the other side subverts the same image,
sometimes subtly, but often radically. The push and pulls of these
factors are changing the cultural landscape of India decisively.
This volume critiques media representations of popular culture and
gender since the 1950s and tracks the changes that have taken place
in Indian society. The authors give us incisive analyses of these
transformations, represented through the candid lens of the camera
in films, television, advertisements and magazines, all of which
focus on gender and familial representations and patriarchal norms
in Indian society. The strength of this book is that it rejects
grand narratives in favour of the micro-politics of daily living.
In the course of exploring the metamorphosis of India, the authors
succeed in dissolving the boundaries between mass/low culture,
elite/high culture and local/national/global affiliations.
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