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Operations in an Omnichannel World (Hardcover, 1st ed. 2019)
Loot Price: R4,636
Discovery Miles 46 360
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Operations in an Omnichannel World (Hardcover, 1st ed. 2019)
Series: Springer Series in Supply Chain Management, 8
Expected to ship within 10 - 15 working days
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The world of retailing has changed dramatically in the past decade.
Sales originating at online channels have been steadily increasing,
and even for sales transacted at brick-and-mortar channels, a much
larger fraction of sales is affected by online channels in
different touch points during the customer journey. Shopper
behavior and expectations have been evolving along with the growth
of digital channels, challenging retailers to redesign their
fulfillment and execution processes, to better serve their
customers. This edited book examines the challenges and
opportunities arising from the shift towards omni- channel retail.
We examine these issues through the lenses of operations
management, emphasizing the supply chain transformations associated
with fulfilling an omni-channel demand. The book is divided into
three parts. In the first part, "Omni-channel business models", we
present four studies that explore how retailers are adjusting their
fundamental business models to the new omni-channel landscape. The
second part, "Data-driven decisions in an omni-channel world",
includes five chapters that study the evolving data opportunities
enabled by omni-channel retail and present specific examples of
data-driven analyses. Finally, in the third part, "Case studies in
Omni-channel retailing", we include four studies that provide a
deep dive into how specific industries, companies and markets are
navigating the omni-channel world. Ultimately, this book introduces
the reader to the fundamentals of operations in an omni-channel
context and highlights the different innovative research ideas on
the topic using a variety of methodologies.
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