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The Politics of Ephemeral Digital Media - Permanence and Obsolescence in Paratexts (Hardcover)
Loot Price: R4,586
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The Politics of Ephemeral Digital Media - Permanence and Obsolescence in Paratexts (Hardcover)
Series: Routledge Studies in New Media and Cyberculture
Expected to ship within 12 - 17 working days
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In the age of "complex Tv", of social networking and massive
consumption of transmedia narratives, a myriad short-lived
phenomena surround films and TV programs raising questions about
the endurance of a fictional world and other mediatized discourse
over a long arc of time. The life of media products can change
direction depending on the variability of paratextual materials and
activities such as online commentaries and forums, promos and
trailers, disposable merchandise and gadgets, grassroots video
production, archives, and gaming. This book examines the tension
between permanence and obsolescence in the production and
experience of media byproducts analysing the affections and
meanings they convey and uncovering the machineries of their
persistence or disposal. Paratexts, which have long been considered
only ancillary to a central text, interfere instead with textual
politics by influencing the viewers' fidelity (or infidelity) to a
product and affecting a fictional world's "life expectancy".
Scholars in the fields of film studies, media studies, memory and
cultural studies are here called to observe these byproducts'
temporalities (their short form and/or long temporal extention,
their nostalgic politics or future projections) and assess their
increasing influence on our use of the past and present, on our
temporal experience, and, consequently, on our social and political
self-positioning through the media.
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