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Gender and Early Television - Mapping Women's Role in Emerging US and British Media, 1850-1950 (Paperback) Loot Price: R1,234
Discovery Miles 12 340
Gender and Early Television - Mapping Women's Role in Emerging US and British Media, 1850-1950 (Paperback): Sarah Arnold

Gender and Early Television - Mapping Women's Role in Emerging US and British Media, 1850-1950 (Paperback)

Sarah Arnold

Series: Library of Gender and Popular Culture

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Loot Price R1,234 Discovery Miles 12 340 | Repayment Terms: R116 pm x 12*

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Between the nineteenth century and the mid-twentieth century television transformed from an idea to an institution. In Gender and Early Television, Sarah Arnold traces women's relationship to the new medium of television across this period in the UK and USA. She argues that women played a crucial role in its development both as producers and as audiences long before the 'golden age' of television in the 1950s. Beginning with the emergence of media entertainment in the mid-nineteenth century and culminating in the rise of the post-war television industries, Arnold claims that, all along the way, women had a stake in television. As keen consumers of media, women also helped promote television to the public by performing as 'television girls'. Women worked as directors, producers, technical crew and announcers. It seemed that television was open to women. However, as Arnold shows, the increasing professionalisation of television resulted in the segregation of roles. Production became the sphere of men and consumption the sphere of women. While this binary has largely informed women's role in television, through her analysis, Arnold argues that it has not always been the case.

General

Imprint: Bloomsbury Academic
Country of origin: United Kingdom
Series: Library of Gender and Popular Culture
Release date: December 2022
Authors: Sarah Arnold
Dimensions: 216 x 138mm (L x W)
Format: Paperback
Pages: 304
ISBN-13: 978-1-350-24007-0
Categories: Books > Arts & Architecture > Performing arts > Television
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LSN: 1-350-24007-9
Barcode: 9781350240070

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