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Books > Language & Literature > Literature: history & criticism
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Literature and the Creative Economy (Hardcover)
Loot Price: R2,593
Discovery Miles 25 930
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Literature and the Creative Economy (Hardcover)
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Total price: R2,613
Discovery Miles: 26 130
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For nearly twenty years, social scientists and policy makers have
been highly interested in the idea of the creative economy. This
book contends that mainstream considerations of the economic and
social force of culture, including theories of the creative class
and of cognitive and immaterial labor, are indebted to historic
conceptions of the art of literary authorship. What's more, it
shows how contemporary literature has been involved in and has
responded to creative-economy phenomena, including the presentation
of artists as models of contentedly flexible and self-managed work,
the treatment of training in and exposure to art as a pathway to
social inclusion, the use of culture and cultural institutions to
increase property values, and support for cultural diversity as a
means of growing cultural markets.
Contemporary writers have not straightforwardly bemoaned these
phenomena in a classic rejection of the instrumental application of
art. Rather, they have tended to explore how their own critical
capacities have become compatible with or even essential to a
neoliberal economy that has embraced art's autonomous gestures as
proof that authentic self-articulation and social engagement can
and should occur within capitalism. Taking a sociological approach
to literary criticism, Brouillette interprets major works of
contemporary fiction by Monica Ali, Aravind Adiga, Daljit Nagra,
and Ian McEwan alongside government policy, social science, and
theoretical explorations of creative work and immaterial labor.
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