In a globalised world, entrepreneurial ventures and innovation
projects today tend to function internationally across a range of
different countries and regions in order to be successful. It is
vital therefore for entrepreneurs, innovators and indeed all
business professionals to be thinking and acting with a global
mindset. This comprehensive textbook helps you to develop such a
mindset by drawing on theory, research, examples and case studies.
There is a strong focus on developing countries and emerging
economies throughout the text given the centrality of these markets
to successful business today. Dedicated chapters shine a unique
spotlight on timely topics such as migration, immigration,
ethnicity and digitalisation in relation to entrepreneurship. Case
studies and examples are included from around the world and include
small start-ups, SMEs and well-known international brands such as
Amazon, Dyson and Uber. Written in an accessible style for readers,
there are additionally a wide range of learning features in each
chapter including learning outcomes, summaries and discussion
questions, alongside visual aids. This text is essential reading
for university and college courses related to international
entrepreneurship and global innovation. Sarika Pruthi is Associate
Professor in the School of Global Innovation and Leadership at
Lucas College and Graduate School of Business, San José State
University, USA. Jay Mitra is Professor of Business Enterprise and
Innovation and Director of the Venture Academy at Essex Business
School, University of Essex, UK, and Visiting Professor at Luneburg
University, Germany.
General
| Imprint: |
Sage Publications Ltd
|
| Country of origin: |
United Kingdom |
| Release date: |
April 2023 |
| First published: |
2023 |
| Authors: |
Sarika Pruthi
• Jay Mitra
|
| Dimensions: |
246 x 189mm (L x W) |
| Format: |
Hardcover
|
| Pages: |
520 |
| ISBN-13: |
978-1-5264-9446-7 |
| Categories: |
Books
|
| LSN: |
1-5264-9446-9 |
| Barcode: |
9781526494467 |
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