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Teaching Cases in Tourism, Hospitality and Events (Hardcover)
Loot Price: R2,736
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Teaching Cases in Tourism, Hospitality and Events (Hardcover)
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The tourism, hospitality and events industries comprise one of the
largest and most diverse workforces in the world, creating high
demand for graduates with strong technical and managerial
competencies. Case-based learning encourages students to think,
understand, and apply the concepts and theories they're taught into
practical, everyday situations faced in the world of work.
Providing a broad selection of extensive global cases, this book
forms a comprehensive one-stop-shop resource for readers to test
their analytical skill and abilities in solving complex management
issues. Cases include teaching notes to reflect theoretical
perspectives, as well as questions, detailed learning activities,
and solutions. The book covers: General management, including
innovation, ethics, and sustainability; Strategic management,
including business models, SWOT analyses and internationalization;
Human resource management, including motivating employees, conflict
management and work-life balance; Marketing, including managing
service quality, branding and new service development; Financial
management, including budgeting, risk management and forecasting;
Operations management, including food and beverage delivery,
revenue management, and health and safety. A useful and engaging
read for students of tourism, hospitality and events, this book is
also a valuable compilation of examples of practice for people
working in industry.
General
Imprint: |
Cabi Publishing
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Country of origin: |
United Kingdom |
Release date: |
March 2023 |
Editors: |
Saurabh Kumar Dixit
• Senthilkumaran Piramanaygam
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Dimensions: |
229 x 152mm (L x W) |
Format: |
Hardcover - Cloth over boards
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Pages: |
328 |
ISBN-13: |
978-1-80062-100-8 |
Categories: |
Books
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LSN: |
1-80062-100-0 |
Barcode: |
9781800621008 |
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