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Books > Business & Economics > Business & management > Business strategy
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Small Business Exposed - The Tribes That Drive Economies (Hardcover)
Loot Price: R4,366
Discovery Miles 43 660
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Small Business Exposed - The Tribes That Drive Economies (Hardcover)
Expected to ship within 12 - 17 working days
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This book is a look into the world of the small business owner
through their eyes - how the five different "tribes" of business
perceive the world around them, how they run their businesses,
their motivations and goals. It's not another "how to" book or an
academic treatise. Everyone's needs and hopes are different;
however, by using cutting-edge social scientific research
techniques, we break the business community into five groups (or
tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals.
Each tribe has its own set of issues. And there are also some
things which cut across all the tribes - the consistent elements in
small business owners' DNA. Understanding which tribe you belong to
could make the difference in growing your business - or help you
better advise businesses to achieve their goals. Small Business
Exposed will bridge the gap between the frontiers of small business
research and the popular business book market. As such, it will
become an essential text not only for the small businessperson, but
also enter the libraries of advisors, accountants, bankers and
anyone else with a vested interest in the business economy.
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