Making the Healthcare Shift is a practical guide for healthcare
leaders across the globe who have the fortitude to transform their
organizations to both compete and win in the age of healthcare
consumerism. Healthcare organizations finally have both the motive
and means to engage and empower consumers. While healthcare
organizations have recognized the need to change, they often don't
know where or how to begin. As the industry sits on the edge of
transformation, marketing strategists, Scott Davis and Jeff
Gourdji, reveal how traditional healthcare organizations (payers,
providers, pharma companies) can prepare for the changes to come
and re-invent how they engage with consumers. Making the Healthcare
Shift includes over 60 executive interviews with the biggest names
in healthcare and a quantitative research study. Some of these
names include Mayo Clinic, Blue Cross Blue Shield plans, and
Pfizer. Scott and Jeff identify five shifts organizations can make
to better compete and win in this evolving landscape and offer
practical advice on how to make those shifts become a reality.
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