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Source Credibility in Air Force Strategic Communication (Paperback)
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Source Credibility in Air Force Strategic Communication (Paperback)
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The perceived credibility of the United States on the national and
international stage has never been lower. One of the undesired
effects of the U.S. government's low domestic credibility with
congress, the media and public is that it undermines the Air
Force's ability to organize, train and equip appropriately to meet
current and future national security responsibilities and counter
current and future threats. In addition, the Air Force's lower
visibility as a full partner in the Global War on Terror (GWOT) to
the American public, Congress and in some regards, its own men and
women, hampers its ability to persuade law makers and the general
public to advocate the need, for example, to divest, recapitalize
and modernize an aging and stressed aircraft fleet after 16 years
(and counting) of continuous combat operations. The Air Force's
challenges to communicate its national security imperatives also
marginalizes public advocacy for modernization of Global Vigilance
and Global Power systems, including satellites, fighters and the
next generation bomber to meet future threats. What's more,
re-invigorating a fundamental Air Force warrior ethos among its
people is challenged by an absence to communicate effectively
across the force. Therefore, to ensure the viability of the Air
Force's unique capabilities to provide Global Vigilance, Global
Reach, and Global Power in support of current and future national
security objectives, it is essential the service re-establish its
source credibility and significantly improve its ability to
communicate strategically with domestic audiences. This paper
serves to 1) identify the three primary factors that affect source
credibility, 2) examine the fundamental internal and public source
credibility challenges the Air Force now faces, and 3) recommend
remedial actions to improve Air Force source credibility and its
ability to communicate for effect.
General
Imprint: |
Biblioscholar
|
Country of origin: |
United States |
Release date: |
October 2012 |
First published: |
October 2012 |
Authors: |
Scott Owens
|
Dimensions: |
246 x 189 x 6mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
106 |
ISBN-13: |
978-1-288-22850-8 |
Categories: |
Books >
Social sciences >
Education >
General
|
LSN: |
1-288-22850-3 |
Barcode: |
9781288228508 |
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