They were Amazon and Walmart combined-the one place to shop for
Americans who needed everything-clothes, furniture, tools, jewelry,
musical instruments, books, and more! Imagine it's the end of the
nineteenth century, and, with one catalog, you can buy everything
from beds and tools to clothing and opium. (Yes, opium.) Not to
mention ear trumpets, horse buggies, and Bibles. For every
recognizable item included in the 1897 Sears, Roebuck & Co.
Catalogue, plenty of others are guaranteed to confuse or interest
21st century readers-like Bust Cream or Food and Sweet Spirits of
Nitre. What was once standard household fare is today a sometimes
strange, often funny look at what life was once like for the
average American family. Sears, Roebuck & Co. has defined and
innovated American retail for years. As the company grew from
humble beginnings, its catalog selection exploded to include all
sorts of categories and encompassed almost everything imaginable;
eventually you could actually buy a house right along with
everything you needed to furnish it. Flipping through the pages of
seemingly endless items, huge and small, readers will find it
impossible not to marvel at such early American ingenuity and
determination to allow people in the farthest reaches of a
still-growing nation to purchase and receive all the necessities of
life and the comforts of home. For antique collectors, historians,
costumers, set designers, and anyone just interested in the
everyday components of life back in 1897, this facsimile is as
entertaining as it is educational.
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