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Language, Media and Globalization in the Periphery - The Linguascapes of Popular Music in Mongolia (Paperback)
Loot Price: R1,216
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Language, Media and Globalization in the Periphery - The Linguascapes of Popular Music in Mongolia (Paperback)
Series: Routledge Studies in Sociolinguistics
Expected to ship within 12 - 17 working days
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The title seeks to show how people are embedded culturally,
socially and linguistically in a certain peripheral geographical
location, yet are also able to roam widely in their use and takeup
of a variety of linguistic and cultural resources. Drawing on data
examples obtained from ethnographic fieldwork trips in Mongolia, a
country located geographically, politically and economically on the
Asian periphery, this book presents an example of how peripheral
contexts should be seen as crucial sites for understanding the
current sociolinguistics of globalization. Dovchin brings together
several themes of wide contemporary interest, including
sociolinguistic diversity in the context of popular culture and
media in a globalized world (with a particular focus on popular
music), and transnational flows of linguistic and cultural
resources, to argue that the role of English and other languages in
the local language practices of young musicians in Mongolia should
be understood as "linguascapes." This notion of linguascapes adds
new levels of analysis to common approaches to sociolinguistics of
globalization, offering researchers new complex perspectives of
linguistic diversity in the increasingly globalized world.
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