Hollywood is where even the wildest dreams can come true no matter
who you are, where you come from, or even what you know. In
Hollywood, everyone is a potential star and newsstands overflow
with gossip about the latest celebrity mishaps, conflicts, and
achievements so that millions can live vicariously through the
lives of their favorite movie stars. Starting today, you no longer
have to live through the gossip news of your favorite celebrities
because you can turn your own life into the same star-driven
celebrity marketing machine through The Fame Game. Seen through the
eyes of an experienced Hollywood talent manager, The Fame Game will
guide readers past the carefully crafted public relations images
splashed across the pages of their favorite gossip magazines to
reveal how today's hottest celebrities live, thrive, and flourish
in the glamorous world of show business where the cameras are
always on, the fans' gossip ricochets through all the popular
social media networks, and the money flows in multi-million dollar
deals based on nothing more than notoriety instead of talent. If
you want to learn how Hollywood really works and how you can use
the techniques of show business to market yourself into the next
Hollywood sensation or just to promote yourself within your own
line of work, you need to learn the secrets told in The Fame Game.
This book will rip away the mystery behind the glitzy world of
celebrities and expose the deliberate strategic planning designed
to maximize the social and cultural impact of celebrities such as
Elizabeth Taylor, Michael Jackson, Angelina Jolie, Charlie Sheen,
the Kardashians, the Hiltons, the Olsen twins, Britney Spears,
Jennifer Lopez, Justin Bieber, the Real Housewives of Beverly
Hills, along with The Situation and Snooki from Jersey Shore. The
authors of The Fame Game know how many of these stars turned their
fame into fortune because the authors are the masterminds behind
some of today's biggest celebrity brands and business empires in
the history of show business. The Fame Game will reveal the
carefully constructed scaffolding behind celebrity branding and
show how the public lives and images of today's top celebrities are
a deliberate strategy and intricate dance between celebrities, the
media, the general public, and the big business interests directing
the ultimate movie called Life in the Spotlight. While the huge fan
base of celebrities will enjoy reading The Fame Game for its
fascinating stories about their favorite and most hated
celebrities, entrepreneurs, marketing professionals, and business
students will enjoy The Fame Game as a unique textbook, survival
guide into the new world of digital media and social networks. Most
importantly, kids with their own big dreams of conquering Hollywood
will find The Fame Game a book of empowerment that provides
concrete steps they can take to turn their own dreams of fame and
fortune into reality.
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