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The Dip - The Extraordinary Benefits of Knowing When to Quit (and When to Stick) (Paperback, Digital original)
Loot Price: R245
Discovery Miles 2 450
You Save: R58
(19%)
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The Dip - The Extraordinary Benefits of Knowing When to Quit (and When to Stick) (Paperback, Digital original)
(2 ratings, sign in to rate)
List price R303
Loot Price R245
Discovery Miles 2 450
You Save R58 (19%)
Expected to ship within 9 - 15 working days
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This iconic bestseller from the bestselling author of All Marketers
Are Liars proves that winners are just the best quitters and
'should be on every entrepreneur's book list' (Entrepreneur.com)
Every new project (or career or relationship) starts out exciting
and fun. Then it gets harder and less fun, until it hits a low
point - really hard, really not fun. At this point you might be in
a Dip, which will get better if you keep pushing, or a Cul-de-Sac,
which will never get better no matter how hard you try. The hard
part is knowing the difference and acting on it. According to
marketing guru and best-selling author Seth Godin, what sets
successful entrepreneurs (and pop stars and weight lifters and car
salesmen) apart from everyone else is their ability to give up on
Cul-de-Sacs while staying motivated in Dips. Winners quit fast,
quit often and quit without guilt - until they commit to beating
the right Dip for the right reasons. You'll never be number one at
anything without picking your shots very carefully. The Dip is a
short, entertaining book that helps you do just that. It will
forever alter the way you think about success. 'Smart, honest, and
refreshingly free of self-help posturing, this primer on
winning-through-quitting is at once motivational and comically
indifferent. . . Godin's truth-that "we fail when we get distracted
by tasks we don't have the guts to quit"-makes excellent sense of
an often-difficult career move' (Publishers Weekly)
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