Online Fundraising Essentials, 2nd Edition (Paperback, 2nd Edition)

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add interactivity, revenue-generating online events and funding opportunities to an organization s website. Important topics covered include: * Integrating fundraising into websites * Social media * Building lists * Online tools * Online donor engagement * Blogs * Online events * Online surveys * Online giving * Attracting prospective donors * Community building Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	July 2013
First published:	2013
Authors:	Sfr
Dimensions:	160 x 275 x 4mm (L x W x T)
Format:	Paperback
Pages:	52
Edition:	2nd Edition
ISBN-13:	978-1-118-67684-4
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Promotions
LSN:	1-118-67684-X
Barcode:	9781118676844

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