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Global Entrepreneurship (Paperback, 4th Revised edition)
Loot Price: R4,282
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Global Entrepreneurship (Paperback, 4th Revised edition)
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Help Your Students Succeed as Global Entrepreneurs!Global
Entrepreneurship focuses on what you need to know about
global entrepreneurship. It explains the principles that come from
entrepreneurship, international business, cross-cultural
management, strategy, exporting, international education,
international economics and environmental concerns, and leadership.
Global Entrepreneurship: focuses more on practical applications
than on statistical surveys and empirical research. includes
content based, in part, upon a detailed study undertaken by the
International Entrepreneurship Division of the U.S. Association for
Small Business & Entrepreneurship as to what educators in the
areas of international and global entrepreneurship believed should
be included in such a course. integrates examples of specific area
studies that the reader may use as an example in a part of the
world they would like to develop a particular product or service to
export or import. features updated content throughout that is
organized into four sections: introductory chapters which are
designed to provide the reader with a broad overview of the topic;
a second section that features specialized and focused topics on
specific aspects of international and global entrepreneurship; a
third section that includes area studies chapters, and concludes
with a case study as the final section. is easy to adopt! An
instructor's resource package, including PowerPoint Presentations
and instructor's manual, is provided to all adopters. works
seamlessly with Cases in Global Entrepreneurship, a great
accompanying resource with real cases.
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