Recasting the Disney Princess in an Era of New Media and Social Movements (Paperback)

In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around "woke," empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company's branding initiatives, programming, and films. The contributors in this collection study the company's most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

General

Imprint:	Lexington Books
Country of origin:	United States
Release date:	March 2022
Editors:	Shearon Roberts
Contributors:	Jenny Banh • Alexis Woods Barr • Shaniece B Bickham • Ahli Chatters • Charity Clay • Sarah A Clunis • Veronica Nohemi Duran • Krystal Ghisyawan • Susanne R Hackett
Dimensions:	230 x 153 x 26mm (L x W x T)
Format:	Paperback
Pages:	386
ISBN-13:	978-1-79360-403-3
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Social sciences > Sociology, social studies > Gender studies > General
LSN:	1-79360-403-7
Barcode:	9781793604033

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